Client Overview
The auto glass and windshield repair market in AZ is intensely competitive. Situated in Glendale, Arizona, and Scottsdale, AZ, the Auto Glass Factory has emerged as a beacon of quality in this competitive terrain. With its stellar reputation and service, they have carved a niche for themselves in the AZ auto repair landscape.
Client Services
Auto Glass Factory, with its online presence at autoglassfactory.com, prides itself on decades of exceptional service. Their hallmark? A robust focus on the customer’s needs and ensuring impeccable, swift service. Their seasoned technicians meet you wherever you are, making auto glass repair a breeze. In just about an hour, you’re all set to hit the road again, with a clear view ahead.
The Marketing Challenges
Initial Situation
Even with its formidable reputation in AZ, Auto Glass Factory faced a daunting challenge: a shortfall in inquiries and calls. They were a gem waiting to shine even brighter, eager to be recognized as AZ’s top auto glass service.
Client Expectations
What was their goal? A spike in authentic calls and a significant presence atop Google’s search engine ranks, particularly in local AZ searches. They yearned for results and they yearned for them quickly.
Strategic Implementation
Keywords Analysis
The journey began with exhaustive keyword analysis. Our team scoured the web for keywords specific to the AZ area to bolster their organic SEO. These keywords were then intricately woven into the content, URLs, and Metadata of autoglassfactory.com, signaling search engines about the premium services they offer in AZ, thereby improving their rank.
On-page Optimization
The content of the site underwent a transformation, now oozing with location-specific content, serving dual purposes: appealing to search engines and potential AZ customers alike. Local business schema markups were added, enhancing local search results.
Importance of Local Citations
Local citations were our secret weapon. By leveraging them, we augmented local search outcomes. Imagine having a local in every corner of AZ vouching for you – that’s the power of local citations!
Google My Business: A Vital Tool
Subsequently, we delved into optimizing their Google My Business account. It got a fresh coat with a new logo, banner, links to autoglassfactory.com, and integration with their social media. Reviews and quality images were solicited, fostering trust among the AZ populace.
The Power of PPC Campaigns
Our final ace was the PPC Campaign. Alongside the local SEO maneuvers, targeted PPC campaigns were unleashed to captivate the AZ audience.
Campaign Results
The stats were clear: conversions surged by 113%, ad expenditure dropped by 48%, and clicks increased by 13%.
Ad Spend Savings and Software Integration
Further sweetening the deal was a pivotal software integration. This state-of-the-art software we employed for all our PPC clientele effectively shielded Auto Glass Factory from competitor clicks and spam. The result? A staggering saving of over $10,000 in ad expenditure. A testament to the power of blending strategy with technology.
Conclusion: The Growth Journey
Only one year with Auto Glass Factory and the trajectory has been nothing short of astronomical. Every month sees over 350 calls, with 75+ leads metamorphosing into lucrative opportunities. The visibility of autoglassfactory.com has skyrocketed, with an influx of clicks and inquiries.
FAQs
- Who is the client in this case study?
- The client is Auto Glass Factory, with locations in Glendale and Scottsdale, AZ.
- Why did Auto Glass Factory seek SEO and PPC services?
- They aimed to augment genuine calls and boost their standing on local search engine results in AZ.
- How did keyword analysis benefit them?
- It targeted the AZ-specific audience and amplified the search engine rank for autoglassfactory.com.
- How does Google My Business integration help?
- It bolstered the authenticity of Auto Glass Factory among AZ residents and enhanced local search ranks.
- What was the impact of PPC campaigns on Auto Glass Factory’s business?
- The campaigns led to an overwhelming majority of business leads from Google PPC and a significant spike in conversions.
